Why your business needs a video platform
Why your business needs a video platform
- Posted by Clevercast
- On 25/11/2019
Enterprise video platforms allow employees to capture, manage and share company information with colleagues, customers, partners, prospects, suppliers and shareholders. That is why a video platform is becoming an increasingly important tool within and outside the company.
“90% of customers report that product videos help them make purchasing decisions” (Hubspot)
“80% of all Internet traffic will be video traffic by 2020” (Cisco)
“70% of leading brands say video is the most effective form of content marketing” (Website123)
“64% of potential customers are more likely to buy a product after watching relevant video” (ComScore)
“60% of senior executives would rather watch a video than read text” (Forbes)
“20% year on year growth in enterprise video traffic” (Cisco)
Sales & Marketing
Video boosts conversions and helps you promote your brand. Adding professional video to your website, landing pages and channels will help you improve your click-through rates across the board. Video content performs well on all devices and has the tendency to go viral. By creating accessible and interactive video brands can build a strong image, increase their number of online followers and make sure that customers keep coming back.
Moreover video can lead directly to sales. Studies have shown that 74% of users who watched an explainer-video about a product subsequently bought it. With the rise of social video content, the video advertising market is shifting more and more from TV to web-based content. This transition requires companies to rethink their advertising strategy and video production process.
Training videos let you extend and scale learning programs for employees, partners, and contractors. An enterprise video solution makes it easy to record video presentations, improve employee on-boarding and search through your private video reference library.
Video adds versatility to your training sessions. By enriching videos with interactive content, you can create an engaging experience on any device. Video heatmaps and detailed analytics will help you measure employee engagement. The widely used webinar format allows you to broadcast live and on-demand, while Powerpoint presentations or other accompanying formats are displayed synchronously in the video player and any participant can ask questions or chat.
Communication & Collaboration
A corporate portal empowers teams and departments to share knowledge. It stimulates productivity and collaboration by giving your employees secure access to presentations, interviews, messages and town hall events. You can use it to implement best practices, enable flexible working and connect geographically dispersed employees.
Executives and communication managers can stream high quality announcements and meetings to any device in any location. That way, they can instantly reach employees, investors, or customers around the world. This creates more visibility for team achievements, increases participation and makes the message more personal.
Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words. What better way to promote internal initiatives, boost employee creativity and celebrate corporate culture?
An integrated enterprise video solution makes sure that your company events reach the widest possible audience. It provides you with a single platform for producing and managing live and on-demand video. This ensures reliable transmission and high quality display on any device or platform.
Clevercast helps businesses to produce, manage, publish and and enrich interactive live and on-demand videos. Our applications provide companies with their own secure platform which can be styled and customised as desired. All our applications are fully GDPR compliant, mobile friendly and use adaptive HD streaming to optimise video quality for viewers around the globe.