Video heatmaps are a powerful visual representation of the viewing behavior of your audience. By dragging your mouse pointer over the video you see exactly which parts of the video are watched most, which parts are not engaging viewers, and which parts are watched repeatedly, indicating particular viewer interest.
Things get even more interesting when combined with interactive video. In-video clicks are also tracked and plotted out on the heatmaps, giving you detailed feedback on how your viewers navigate in the video, which call-to-actions work well, and at which point in the video your customers are ready to purchase a product. A real marketeer’s dream.